Garima Suhag

I am a

Marketing Analyst

About me

Driven analyst with a track record of 4 years in the analytics domain, specializing in marketing and customer behavior analysis. Proficient in quantitative analysis, deriving data-driven insights, and making strategic decisions. Enthusiastic about leveraging these capabilities to make a significant impact in global dynamic market environment.

Technical Skills

SQL

Python

Tableau

Power BI

Alteryx

MS Office

Microsoft

Azure

AWS

Salesforce

PureCloud

Jira

Excel

VBA

Core Competencies

Project Management

Stakeholder Management

Google Analytics

Marketing Analytics

Campaign Management & Optimization

Consumer Behavior Analysis

A/B Testing

Hypothesis Testing

ROI Analysis

Digital Marketing Analysis

Data Visualization

Statistical Modelling and Data Mining

Predictive Analytics

Experience

Cineplex

Loyalty Analyst, Marketing

Toronto, Canada Jan 2023 - Present

Forecasted financial impacts of loyalty program initiatives, driving revenue growth by 8% through predictive analytics.

Conducted quantitative and qualitative loyalty impact analysis, informing strategic decision-making and increasing customer retention by 10%.

Analyzed customer behavior and trends using Adobe’s Customer Journey Analytics to optimize promotional activities and enhance marketing strategies resulting in a 7% increase in sales.

Strategically priced rewards to meet organizational goals, aligning pricing strategies with business objectives and improving program profitability by 12%

Created a customer segmentation model based on variables such as spend, frequency, and recency, and leveraging this model for personalized targeting and enhanced customer understanding

Created an interactive dashboard using Tableau to visually represent data, providing different views tailored for various stakeholders

Mu Sigma Inc.

Decision Scientist

Bengaluru, India Dec 2018 – Jul 2021

Developed a demand forecasting framework, reducing stock outs by 19% and identifying liquidation opportunities, resulting in an 11% increase in revenue.

Conducted A/B testing to analyze the impact of UI/UX changes, increasing website conversion rates by 5%.

Assisted in campaign design and measurement, contributing to a 14% increase in customer engagement and acquisition.

Provided insights for merchandising decisions, optimizing customer targeting and increasing sales of women's apparel by 18%.

Implemented a return abuser analysis framework, reducing fraudulent transactions by 8% and minimizing financial losses.

Education

Odette School of Business, University of Windsor

Master of Management, Business Data Analytics

Windsor, ON Dec 2022

Nitte Meenakshi Institute of Technology

Bachelor of Technology, Computer Science and Engineering

Bengaluru, India May 2018

Projects

Automobile Sales Dashboard: Analyzed car sales across multiple KPIs, informing marketing strategies and increasing sales by 12%.

Recommendation Tool: Developed a machine learning model to recommend products based on customer purchase patterns, increasing recall by 7.5%.

Stock Price Prediction: Implemented LSTM and Vader models for equities investment, achieving an accuracy rate of 91%.

Default Payment Prediction: Forecasted credit card payment defaults using gradient boosting, resulting in an AUC of less than 0.84

Leadership Activities and Honors

Received a Spot Award for excellence in high-impact projects at Mu Sigma Inc.

Led a team of 5 to create an end-to-end budget allocation tool, improving financial planning processes and stakeholder satisfaction.